Cele mai bune proiecte online din Romania au fost premiate in cadrul Galei Internetics 2012

 In cadrul Galei Internetics 2012, care a avut loc pe 1 octombrie, la Opera Nationala Bucuresti, au fost premiate cele mai bune proiecte din online-ul romanesc.

Agentiile care au urcat pe scena sunt:  Draftfcb, GreenPixel, Hyperactive, Kubis Interactive, MRM Worldwide, McCann Romania, Propaganda, Publicis, Senior Interactive, The Geeks si Webstyler.

MRM Worldwide a fost desemnata Agentia Anului, aceasta castigand in total 10 premii, pentru campaniile "Romanii sunt destepti”- ROM si "Manager SRL” pentru Vodafone.

Juriul a acordat, in total, 37 de trofee unor campanii online, pentru branduri precum: ROM, Vodafone, Fashion Days, Orange, Napolact, Timisoreana, Pegas, Dolce Sport, Muzeul National Grigore Antipa, Baumax, Doncafe, Duraziv Odorless Paint, Istoria Comunismului, Mitsubishi Outlander, NIVEA si URSUS. 

Cele mai multe premii au fost castigate de catre brandul ROM pentru "Romanii sunt destepti”, campanie care a castigat sase trofee, dintre care un trofeu de argint la categoria Site-uri, microsite-uri si bloguri de promovare si trofeul de aur in categoria Campanie interactiva - Digitally Led Campaign.

In cadrul Galei au fost acordate si urmatoarele premii speciale:  

• Premiul pentru Web Design - "Manager SRL” pentru Vodafone, 
• Best Newcommer - agentia Draftfcb, 
• Online Innovation - "Romanii sunt destepti” pentru ROM, 
• Human Experience Design - proiectul "NEAM Saturat”,  
• Premiul pentru cel mai mare sustinator al aplicatiilor mobile si TV - Samsung Romania,  
• Webvertiserul Anului - acordat de catre IAB Romania companiei P&G Romania,
• Most Creative Client of the Year - URSUS Breweries.

Lista completa a castigatorilor, dar si toate lucrarile inscrise in competitie pot fi gasite pe siteul oficial al festivalului, www.internetics.ro. 

Competitia Internetics de anul acesta a reunit 160 de lucrari si 40 de participanti in cele patru categorii de concurs: Site-uri, microsite-uri si bloguri de promovare, Online Media and Tools, Campanii Interactive - componenta digitala a unei campanii integrat si Campanii Interactive - digitally led campaign.

Fondat si organizat de catre The Institute, Internetics este un festival de branding, marketing si advertising online. Internetics a aparut in 2001, inca de la inceputul conturarii industriei de online din Romania, contribuind pe parcursul ultimillor unsprezece ani la cresterea si dezvoltarea acesteia.

The Institute este fondator al AdPrint, Internetics, Institute, The Magazine si Noaptea Agentiilor, organizator al Effie Awards Romania, Scoala ADC*RO si "10 ani de creativitate romaneasca”.

CASTIGATORII INTERNETICS 2012

SITE-URI, MICROSITE-URI SI BLOGURI DE PROMOVARE

Sectiunea: FMCG - Mancare

Castigator:

Nume lucrare:   Romanii sunt destepti

• Autor:   MRM Worldwide & McCann Romania
• Client:  Kandia Dulce
• Brand:   ROM

Nominalizare:

Nume lucrare:   Romanii sunt destepti

Autor:   MRM Worldwide & McCann Romania

Client:  Kandia Dulce

Brand:   ROM

Sectiune: FMCG - Bautura

Castigator:

Nume lucrare:   Cupa virtuala Timisoreana

• Autor:   GreenPixel
• Client:   Ursus Breweries
• Brand:   Timisoreana

Nominalizari:

Nume lucrare:  Water Law

• Autor:   Cohn&Jansen JWT
• Client:   Valvis Holding
• Brand:   Aqua Carpatica

Nume lucrare:  Site Bergenbier

• Autor:   iLeo
• Client:   Bergenbier SA
• Brand:   Bergenbier

Nume lucrare:  Control Parental

• Autor:   MRM Worldwide & McCann Romania
• Client:   Coca-Cola
• Brand:    Sprite

Nume lucrare:   Cupa virtuala Timisoreana

• Autor:   GreenPixel
• Client:   Ursus Breweries
• Brand:   Timisoreana

Sectiune: FMCG- Non-Food

Castigator:

Nume lucrare:  Put Your Love on the Map

• Autor:   Draftfcb
• Client:  Beierdsdorf
• Brand:   Nivea

Nominalizari:

Nume lucrare:  Pampers Premium Care

• Autor:   H Media
• Client:  Procter and Gamble
• Brand:   Pampers

Nume lucrare:  The Campaign for Breast Cancer

• Autor:   Starcom MediaVest
• Client:   Avon Cosmetics Romania
• Brand:   Social Campaign on Breast cancer

Nume lucrare:  Put Your Love on the Map

• Autor:   Draftfcb
• Client:   Beierdsdorf
• Brand:   Nivea

Sectiune: Telecomunicatii

Castigator:

Nume lucrare:  Manager SRL

• Autor:   MRM Worldwide
• Client:   Vodafone
• Brand:   Vodafone Business

Nominalizare:

Nume lucrare:  Manager SRL

Autor:   MRM Worldwide

Client:   Vodafone

Brand:   Vodafone Business

Sectiune: Retail

Castigator:

Nume lucrare: Summer Days

• Autor: GreenPixel
• Client: Fashion Days Romania
• Brand: Fashion Days

Nominalizare:

Nume lucrare: Summer Days

Autor: GreenPixel

Client: Fashion Days Romania

Brand: Fashion Days

Sectiune: Arta, cultura, media si divertisment 

Castigator:

Nume lucrare:   Antipa Museum

• Autor:   The Geeks
• Client:   Grigore Antipa Natural History Museum
• Brand:   Grigore Antipa Natural History Museum

Nominalizari:

Nume lucrare:   Antipa Museum

• Autor:   The Geeks
• Client:   Grigore Antipa Natural History Museum
• Brand:   Grigore Antipa Natural History Museum

Nume lucrare:   Iv cel Naiv- Poetry Blog

• Autor:   The Geeks
• Client:   Iv cel Naiv
• Brand:   Iv cel Naiv

Sectiune: Actiuni de caritate, politica si servicii publice

Castigator:

Nume lucrare:   History of Communism in Romania

• Autor:   Senior Interactive
• Client:   Fundatia SOROS, IICCMER
• Brand:   Istoria Comunismului

Nominalizare:

Nume lucrare:   History of Communism in Romania

• Autor:   Senior Interactive
• Client:   Fundatia SOROS, IICCMER
• Brand:   Istoria Comunismului

BRONZ

Nume lucrare:   Manager SRL

• Autor:   MRM Worldwide
• Client:   Vodafone
• Brand:   Vodafone Business

ARGINT

Nume lucrare:   Romanii sunt destepti

• Autor:    MRM Worldwide & McCann Romania
• Client:   Kandia Dulce
• Brand:    ROM

AUR

Nume lucrare:   Antipa Museum

• Autor:   The Geeks
• Client:   Grigore Antipa Natural History Museum
• Brand:   Grigore Antipa Natural History Museu

 ONLINE MEDIA AND TOOLS

Viral Video

Castigator:

Nume lucrare:   Insane! How rockers paint in Regie with their hair!

• Autor:   Propaganda
• Client:  Duraziv
• Brand:   Duraziv Odorless Paint

Nominalizari: 

Nume lucrare:   Stray dolphins love cracknels

• Autor:    Propaganda
• Client:    Boromir
• Brand:    Covrigi de Buzau

Nume lucrare:   Insane! How rockers paint in Regie with their hair!!

• Autor:   Propaganda
• Client:   Duraziv
• Brand:   Duraziv Odorless Paint

Nume lucrare:  The Mourners

• Autor:   Publicis
• Client:   Romanian Police
• Brand:   Romanian Police

Viral Non Video

Castigator: 

Nume lucrare:    Romanii sunt destepti

• Autor:   MRM Worldwide & McCann Romania
• Client:  Kandia Dulce
• Brand:  ROM

Nominalizari:

Nume lucrare:   Romanii sunt destepti

• Autor:   MRM Worldwide & McCann Romania
• Client:  Kandia Dulce
• Brand:  ROM

Nume lucrare:   Vezi dincolo de limite

• Autor:   Webstyler
• Client:  Romtelecom
• Brand:  Dolce Sport

Advertising Games:

Castigator:

Nume lucrare:  Manager SRL

• Autor:   MRM Worldwide
• Client:  Vodafone
• Brand:  Vodafone Business

Nominalizari: 

Nume lucrare:   Orange Graffiti Creator

• Autor:    Hyperactive
• Client:   Orange Romania
• Brand:   Orange

Nume lucrare:    Asaltul Portii

• Autor:    GreenPixel
• Client:    Ursus Breweries
• Brand:    Timisoreana

Nume lucrare:   Upgrade Race

• Autor:   iLeo
• Client:  P&G
• Brand:  Gillette Pro Glide

Nume lucrare:   Catwalk

• Autor:   iLeo
• Client:   P&G
• Brand:   Always

Nume lucrare:   Avioanele

• Autor:   Brandaffair
• Client:   Happy Tour Group
• Brand:    Paravion.ro

Nume lucrare:   Do you know Discovery?

• Autor:   Discovery & H Media
• Client:   Discovery Romania
• Brand:   Discovery Channel

Nume lucrare:   Arctic

• Autor:   Webstyler
• Client:   Arctic
• Brand:   Arctic

Nume lucrare:   Manager SRL

• Autor:   MRM Worldwide
• Client:  Vodafone
• Brand:  Vodafone Business

Rich Media

Castigator:

Nume lucrare:   Mustalicious

• Autor:   Webstyler
• Client:   Baumax
• Brand:   Baumax

Nominalizari:

Nume lucrare:   Mustalicious

• Autor:   Webstyler
• Client:   Baumax
• Brand:   Baumax

Nume lucrare:   Beck's Trilulilu Splash Fresh

• Autor:   Hyperactive
• Client:   Bergenbier SA
• Brand:   Beck's Green Lemon

Nume lucrare:   Serbarile de la Hanul Timisoreana 

• Autor:   GreenPixel
• Client:  Ursus Breweries
• Brand:  Timisoreana

Nume lucrare:  Platinum

• Autor:  iLeo
• Client:  P&G
• Brand:  Always Platinum

Nume lucrare:  Banner Dacia Group

• Autor:   iLeo
• Client:   Dacia
• Brand:   Dacia Group

Nume lucrare:   GSK Coldrex

• Autor:   Starcom MediaVest & Digital Star
• Client:   GSK Romania
• Brand:   Coldrex

Nume lucrare:   Poiana - insipratia zilei

• Autor:    Digital Star & Starcom MediaVest
• Client:   Kraft Foods
• Brand:   Poiana

E-mail marketing for B2B, B2C,CRM

Fara castigator

Nominalizare:

Nume lucrare:  Greeting Card 2.0

• Autor:   Create Direct
• Client:  Create Direct
• Brand:  Create Direct

E-mail marketing for brand campaigns

Castigator:

Nume lucrare:  Outlander Adventure

• Autor:    Webstyler
• Client:    Mitsubishi Romania
• Brand:    Mitsubishi Outlander

Nominalizare:

Nume lucrare:  Outlander Adventure

• Autor:    Webstyler
• Client:    Mitsubishi Romania
• Brand:    Mitsubishi Outlander

Social Media Campaigns

Castigator:

Nume lucrare:  Romanii sunt destepti

• Autor:    MRM Worldwide & McCann Romania
• Client:    Kandia Dulce
• Brand:    ROM

Nominalizari:

Nume lucrare:  Romanii sunt destepti

• Autor:    MRM Worldwide & McCann Romania
• Client:    Kandia Dulce
• Brand:    ROM

Nume lucrare:  Campania Antidrog Absentul

• Autor:   Mercury360 & Outbox
• Client:   Agentia Nationala Antidrog
• Brand:   Agentia Nationala Antidrog

Nume lucrare:   150K FANS

• Autor:   Hyperactive
• Client:   Ferrero Romania
• Brand:   Kinder Bueno

Nume lucrare:    AVON Likes You  

• Autor:    Gavrila&Asociatii
• Client:    AVON Cosmetics Romania
• Brand:    AVON

Nume lucrare:   URSUS Evolution

• Autor:   Kubis Interactive & Publicis 
• Client:   Ursus Breweries
• Brand:   Ursus

Nume lucrare:   The Jagermeister Rebel Font

• Autor:   Kinecto
• Client:   BDG
• Brand:   Jagermeister

 Nume lucrare:   What kind of a Geek are you?

• Autor:   The Geeks
• Client:   Vodafone
• Brand:   Vodafone

Nume lucrare:   Horoscope Over a Cup of Coffee

• Autor:    The Geeks
• Client:    Strauss Romania
• Brand:    Doncafe

Nume lucrare:   Sport event on your birthday

• Autor:   The Geeks
• Client:   Hervis Sports and Fashion
• Brand:   Hervis Sports

Nume lucrar:   Spot the Rainbow

• Autor:    Kaleidoscope Proximity
• Client:   Wrigley
• Brand:    Skittles

 Nume lucrare:  Relaunch of the Pegas bikes

• Autor:   Publicis  
• Client:    Atelierele Pegas 
• Brand:    Pegas

 Nume lucrare:  Mustalicious

• Autor:    Webstyler
• Client:    Baumax
• Brand:    Baumax

Best Community

Castigator:

Nume lucrare:   Doncafe Facebook Page

• Autor:   The Geeks
• Client:   Strauss Romania
• Brand:   Doncafe

 Nominalizari: 

Nume lucrare:   Doncafe Facebook Page

• Autor:   The Geeks
• Client:   Strauss Romania
• Brand:   Doncafe

Nume lucrare:   OBR

• Autor:   iLeo
• Client:   Bergenbier SA
• Brand:   Bergenbier

Nume lucrare:   URSUS, king of beer in Romania

• Autor:    Kubis Interactive
• Client:   Ursus Breweries
• Brand:   Ursus

Nume lucrare:   ExperimentalistRO - Where experimentalists meet inspiration & creative challenges

• Autor:   Kubis Interactive
• Client:   SABMiller
• Brand:   Grolsch

Nume lucrare:   Renault Facebook Page

• Autor:   Digital Star & Starcom MediaVest
• Client:   Renault
• Brand:   Renault

Nume lucrare:   AQUA Carpatica

• Autor:   Valvis Holding
• Client:   Valvis Holding
• Brand:   AQUA Carpatica

Nume lucrare:    Coccolino Romania - Facebook Community

• Autor:   Kinecto
• Client:   Unilever
• Brand:   Coccolino

 Online campaigns involving blogs

Castigator:

Nume lucrare:  Summer Days

• Autor:   GreenPixel
• Client:   Fashion Days Romania
• Brand:   Fashion Days

Nominalizari:

Nume lucrare:  Summer Days

• Autor:    GreenPixel
• Client:    Fashion Days Romania
• Brand:    Fashion Days

Nume lucrare:   AVON Likes You  

• Autor:   Gavrila&Asociatii
• Client:   AVON Cosmetics Romania
• Brand:   AVON

Digital Branded Content

Fara castigator

Nominalizari:

Nume lucrare:   Dare to welcome Milka into your life 

• Autor:   Cohn&Jansen JWT
• Client:   Kraft Foods
• Brand:   Milka Romania

Nume lucrare:   Water Law 

• Autor:    Cohn&Jansen JWT
• Client:    Valvis Holding
• Brand:    Aqua Carpatica

Nume lucrare:  Cabinetul Virtual

• Autor:   iLeo
• Client:   P&G
• Brand:   Blend A Med

Nume lucrare:   Platinum

• Autor:   iLeo
• Client:   P&G
• Brand:   Always Platinum

Nume lucrare:   Experience Hotel - Out of Time

• Autor:   Kubis Interactive & Arsenoaiei&Matasel
• Client:   SABMiller
• Brand:   Grolsch

Nume lucrare:   MedLive.ro - Live with doctors

• Autor:   Smile Media
• Client:   MedLife
• Brand:   MedLife

Nume lucrare:  Vezi dincolo de limite 

• Autor:   Webstyler
• Client:  Romtelecom
• Brand:   Dolce Sport

Mobile Campaigns

Castigator:

Nume lucrare:   Orange Graffiti Explorer

• Autor:   Hyperactive
• Client:  Orange Romania
• Brand:  Orange

Nominalizari:

Nume lucrare:   Orange Graffiti Explorer

• Autor:   Hyperactive
• Client:  Orange Romania
• Brand:  Orange

Nume lucrare:   Orange Antipa Explorer

• Autor:    Hyperactive
• Client:   Orange Romania
• Brand:   Orange

Nume lucrare:  Biz Top Social Brands 2012

• Autor:     Brandstalk Advertising
• Client:    Revista Biz
• Brand:    Revista Biz

Mobile Apps

Castigator:

Nume lucrare:    Orange Explorer App

• Autor:    Hyperactive
• Client:   Orange Romania
• Brand:   Orange

Nominalizare:

Nume lucrare:    Orange Explorer App

• Autor:    Hyperactive
• Client:   Orange Romania
• Brand:   Orange

CAMPANII INTERACTIVE

Componenta Digitala a unei campanii integrate

Sectiunea: FMCG- Mancare 

Castigator:

Nume lucrare:    Win a house on the hill, in Ardeal!

• Autor:    Senior Interactive
• Client:    Napolact
• Brand:    Napolact

Nominalizare: 

Nume lucrare:    Win a house on the hill, in Ardeal!

• Autor:    Senior Interactive
• Client:    Napolact
• Brand:    Napolact

Sectiunea: FMCG- Bautura

Castigator:

Nume lucrare:   Cupa Virtuala Timisoreana 

• Autor:    GreenPixel
• Client:    Ursus Breweries
• Brand:    Timisoreana

Nominalizari:

Nume lucrare:   Cupa Virtuala Timisoreana 

• Autor:    GreenPixel
• Client:    Ursus Breweries
• Brand:    Timisoreana

Nume lucrare:   Water Law

• Autor:    Cohn&Jansen JWT
• Client:    Valvis Holding
• Brand:    Aqua Carpatica

Nume lucrare:   OBR

• Autor:    iLeo
• Client:    Bergenbier SA
• Brand:    Bergenbier

Nume lucrare:  URSUS Evolution

• Autor:   Kubis Interactive & Publicis  
• Client:   Ursus Breweries
• Brand:   Ursus

Nume lucrare:   Control Parental

• Autor:    MRM Worldwide & McCann Romania & Universal McCann
• Client:    Coca-Cola
• Brand:    Sprite

Sectiunea: Arta, cultura, media si divertisment

Castigator:

Nume lucrare:   URSUS Evolution

• Autor:   Kubis Interactive & Publicis 
• Client:   Ursus Breweries
• Brand:   Ursus

Nominalizari:

Nume lucrare:   URSUS Evolution

• Autor:   Kubis Interactive & Publicis 
• Client:  Ursus Breweries
• Brand:  Ursus

Nume lucrare:   Discovery Effect

• Autor:    Headvertising & Discovery Networks & HMedia
• Client:   Discovery Networks
• Brand:   Discovery Channel

BRONZ

Nume lucrare:   URSUS Evolution

• Autor:   Kubis Interactive & Publicis 
• Client:   Ursus Breweries
• Brand:   Ursus

ARGINT

Nume lucrare:    Win a house on the hill, in Ardeal!

• Autor:    Senior Interactive
• Client:    Napolact
• Brand:    Napolact

AUR

Nume lucrare:   Cupa Virtuala Timisoreana 

• Autor:    GreenPixel
• Client:    Ursus Breweries
• Brand:    Timisoreana

CAMPANII INTERACTIVE

Digitally led campaign

Sectiunea: FMCG- Mancare 

Castigator:

Nume lucrare:  Romanii sunt destepti

• Autor:    MRM Worldwide
• Client:   Kandia Dulce  
• Brand:   ROM

Nominalizati:

Nume lucrare:  Romanii sunt destepti

• Autor:    MRM Worldwide
• Client:   Kandia Dulce  
• Brand:   ROM

Nume lucrare: Dare to let Milka into your life

• Autor:   Cohn&Jansen JWT
• Client:   Kraft Foods
• Brand:   Milka Romania

Sectiunea: FMCG- Bautura

Fara castigator

Nominalizare:

Nume lucrare:  Experience Hotel - Out of Time

• Autor:   Kubis Interactive & Arsenoaiei&Matasel
• Client:   SABMiller
• Brand:   Grolsch

Sectiunea: FMCG- Non-food

Fara castigator

Nominalizari:

Nume lucrare:   Upgrade Race

• Autor:   iLeo
• Client:   P&G
• Brand:   Gillette Pro Glide

Nume lucrare:   AVON likes YOU

• Autor:    Gavrila&Asociatii
• Client:    Avon Cosmetics Romania
• Brand:   Avon

Sectiunea: Telecomunicatii

Castigator:

Nume lucrare:  Manager SRL

• Autor:   MRM Worldwide
• Client:   Vodafone
• Brand:    Vodafone Business

Nominalizati:

Nume lucrare:  Manager SRL

• Autor:   MRM Worldwide
• Client:   Vodafone
• Brand:    Vodafone Business

Nume lucrare:  Orange Explorer Cam 

• Autor:    Hyperactive
• Client:    Orange Romania
• Brand:    Orange

Sectiunea: Bunuri Durabile

Castigator:

Nume lucrare:  Relaunch of the Pegas bikes

• Autor:    Publicis
• Client:   Atelierele Pegas
• Brand:   Pegas

Nominalizari:

Nume lucrare:  Relaunch of the Pegas bikes

• Autor:    Publicis
• Client:   Atelierele Pegas
• Brand:   Pegas

Nume lucrare:  F64 Studio  

• Autor:    The Geeks
• Client:   F64
• Brand:   F64 si Canon

Sectiunea: Arta, cultura, media si divertisment

Castigator:

Nume lucrare:   Vezi dincolo de limite 

• Autor:    Webstyler
• Client:   Romtelecom
• Brand:   Dolce Sport

Nominalizare:

Nume lucrare:   Vezi dincolo de limite 

• Autor:    Webstyler
• Client:   Romtelecom
• Brand:   Dolce Sport

BRONZ

Nume lucrare:   Vezi dincolo de limite 

• Autor:    Webstyler
• Client:   Romtelecom
• Brand:   Dolce Sport

ARGINT

Nume lucrare:  Relaunch of the Pegas bikes

• Autor:    Publicis
• Client:   Atelierele Pegas
• Brand:   Pegas

AUR

Nume lucrare:  Romanii sunt destepti

• Autor:    MRM Worldwide
• Client:   Kandia Dulce  
• Brand:   ROM

Agentia anului: MRM Worldwide

Premii speciale:

Premiul pentru Web Design

Nume lucrare: Manager SRL

• Autor: MRM Worldwide
• Client: Vodafone
• Brand: Vodafone Business

Online Innovation

Nume campanie:  Romanii sunt destepti

• Autor:   MRM Worldwide & McCann Romania
• Client:  Kandia Dulce
• Brand:  ROM

Newcommer: Draftfcb

Webvertiserul anului: Procter & Gamble Romania

Most Creative Client of the Year: URSUS Breweries

Premiul pentru cel mai mare sustinator al aplicatiilor mobile si TV: Samsung

Human Experience Design: NEAM Saturat 

*Nu au avut inscrieri / castigatori urmatoarele sectiuni: 

Site-uri, Microsite-uri si Bloguri de promovare / Bunuri durabile

Componenta digitala a unei campanii integrate / FMCG -Non food, Telecomunicatii, Bunuri durabile, Sanatate, Actiuni de caritate, politica si servicii publice, Altele

Campanie interactiva - digitally led campaign / Retail, Servicii financiare si real estate, Sanatate

Actiuni de caritate, politica si servicii publice

Comunicat de presa